Duration of the Course
- 1 Year
Medium of Instruction
English Medium Only
Mode of Study and Examinations:
Online Mode through ANU MOOCs platform.
Program Objectives:
The Diploma in Digital Marketing will enable you to-
- Gain a start-to-finish perspective of the strategy and implementation required to become a professional digital marketer
- Obtain a hands-on experience of essential digital marketing skills, including SEO, SEM, social media, email marketing, and display ads
- Learn how to optimize your growth marketing and customer acquisition strategies
- Develop high-impact advertising strategies on social media using content that you will plan, create, and promote
Program Outcomes:
After successful completion of the program you will be able to understand-
- The digital customer behaviour, build digital marketing strategies, and identify in-demand metrics to effectively measure and optimise ROI.
- Leverage insights from the digital marketing funnel to reach customers and enhance engagement
- Maximise reach, engagement and conversions with optimised paid campaigns
- Measure, analyse and optimise campaigns using in-demand metrics and best practices
- Build frameworks for the successful planning and execution of campaign strategies
Programme Structure
| Sl.no. | Title of the Paper | Credits |
| ANUDM01 | Digital Business Management and Marketing | 4 |
| ANUDM02 | Digital Design and Communications | 5 |
| ANUDM03 | Web Development and Design Tools | 5 |
| ANUDM04 | Lead Generation and e-Marketing | 5 |
| ANUDM05 | Digital Media Laws and Compliance | 5 |
| ANUDM06 | Project work | 6 |
| Total Fee | 30 |
Examination fee for reappearance in case the student fails in the first attempt is 1000/-